27 Basic SEO Fundamentals

Innovate. Don’t be afraid to try something new. Things that shouldn’t work sometimes do. Make sure to document your innovations and always be testing. Don’t duplicate content. Duplicate content is penalized. Search engines are not going to serve pages with the same information to their users. SEO is continued learning. The industry changes with every update. Mimic what works. You may not initially have the skills to innovate new SEO methods… if that is the case then mimic websites that are ranking well. Try Again and Again SEO is trial and error. You will fail many times. Make sure failures are organized so you can understand why you failed. Failing is learning. Network. SEO is as social as you want it to be. Etc.

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